For content creators, it's really important to be honest. Your audience will appreciate if you're stingy with the brands you work with.
I think doing research is probably the most valuable thing you can do for any career you're interested in pursuing, and not just a career on YouTube or in media. Really take a look at people whose careers you admire and learning from their successes, but also their mistakes.
The biggest thing I try to do is to unplug and give myself time away from social media and the Internet.
For me, social media isn't just about connecting with friends and sharing photos; it's a bigger, more tangled web that's led me to jobs working in television, speaking gigs around the country, and it's even helped me land my first book deal!
I was looking for help with styling my hair and was really struggling to find it, and I have very much been of the mind that if you see a need for something, and you can create it yourself, then go for it, so I started creating content around beauty.
My hair videos are usually styling videos answering people's questions about natural hair.