The biggest thing I try to do is to unplug and give myself time away from social media and the Internet.
I think doing research is probably the most valuable thing you can do for any career you're interested in pursuing, and not just a career on YouTube or in media. Really take a look at people whose careers you admire and learning from their successes, but also their mistakes.
For me, social media isn't just about connecting with friends and sharing photos; it's a bigger, more tangled web that's led me to jobs working in television, speaking gigs around the country, and it's even helped me land my first book deal!
I was looking for help with styling my hair and was really struggling to find it, and I have very much been of the mind that if you see a need for something, and you can create it yourself, then go for it, so I started creating content around beauty.
My hair videos are usually styling videos answering people's questions about natural hair.
For content creators, it's really important to be honest. Your audience will appreciate if you're stingy with the brands you work with.