When we did the pilot, I sort of pictured this guy pirating a signal and then this story unfolding of him building this satellite and these robots and watching these bad movies.
Then we tried to come up with ideas for the sketches, and then, when we actually shot the movie, we really just sat down - never previewed the movie - we just really winged it.
Then a friend of Jim's suggested we make a theme song to explain the story, and this is where the Mads came from. Josh and I wrote it into the theme song.
The internet is a total inversion of television. It's the opposite.
Beanie and Cecil was the first cartoon I remember watching and I think there are analogies.
