Beanie and Cecil was the first cartoon I remember watching and I think there are analogies.
The internet is a total inversion of television. It's the opposite.
When we did the pilot, I sort of pictured this guy pirating a signal and then this story unfolding of him building this satellite and these robots and watching these bad movies.
Then a friend of Jim's suggested we make a theme song to explain the story, and this is where the Mads came from. Josh and I wrote it into the theme song.
Then we tried to come up with ideas for the sketches, and then, when we actually shot the movie, we really just sat down - never previewed the movie - we just really winged it.