Things have to sell, of course, but if I don't want to put bags on the runway, we don't put bags on the runway. I have complete creative control.
What I love is this idea of a wardrobe, the idea that we're establishing certain signatures and updating them, that a change in colour or fabric is enough.
I'm not interested in clothes that just convey a certain look or fashion. Clothes for me have always been a form of self-expression.
My relationship with fashion is playful and very expressive of what I'm feeling at the time.
Because I'm a woman, and I'm petite and blonde, you wouldn't believe how often I'm asked to model the clothes.
I just have to be very, very organised.
