My favourite eras for styles are still the 70s and 40s, and there will be a few iconic pieces to build the wardrobe around, like there were at Chloe, but I want there to be a feel of mix-and-match.
Things have to sell, of course, but if I don't want to put bags on the runway, we don't put bags on the runway. I have complete creative control.
I'm just not very interested in decoration.
I have a fantastic team, and it's much easier having children, because that creates a natural limit.
Until you go through with it yourself, you simply can't imagine it. But it is the transition of going back to work and the guilt of how much time you spend with your child that's hard. I worry about not getting back in time for bath-time. I am not a neurotic person at all, but every time the mobile rings, my stomach leaps.
I have an innate fear of fame. I've never thought being famous looked like such a good place to be. I love being incognito.
I decided to work on things that obsess women because women can't resist things like lace, sequins, animal prints and python.
I just have to be very, very organised.
Because I'm a woman, and I'm petite and blonde, you wouldn't believe how often I'm asked to model the clothes.
My relationship with fashion is playful and very expressive of what I'm feeling at the time.
I'm not interested in clothes that just convey a certain look or fashion. Clothes for me have always been a form of self-expression.
What I love is this idea of a wardrobe, the idea that we're establishing certain signatures and updating them, that a change in colour or fabric is enough.
