Or maybe thatâs what itâs all about: this religionâs substance is its lack of substance. In McLuhanesque terms, the medium is the message. Some people might find that cool.â âMcLuhanesque?â âHey, look, even I read a book now and then,â Ayumi protested. âMcLuhan was ahead of his time. He was so popular for a while that people tend not to take him seriously, but what he had to say was right.â âIn other words, the package itself is the contents. Is that it?â âExactly. The characteristics of the package determine the nature of the contents, not the other way around.
Have books âhappenedâ to you? Unless your answer to that question is âyes,â Iâm unsure how to talk to you
