[On the practical applications of particle physics research with the Large Hadron Collider.] Sometimes the public says, 'What's in it for Numero Uno? Am I going to get better television reception? Am I going to get better Internet reception?' Well, in some sense, yeah. ... All the wonders of quantum physics were learned basically from looking at atom-smasher technology. ... But let me let you in on a secret: We physicists are not driven to do this because of better color television. ... That's a spin-off. We do this because we want to understand our role and our place in the universe.