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Quotes Tagged "social-semiotics"

Shifting the frame only slightly, the choice of a theory from among the range of always ideologically founded theories is itself necessarily ideologically motivated. Positioning is unavoidable; positioning is the result of choice from among a range of possibilities; that choice is socially meaningful - it is ideological.
— Gunther Kress Multimodality: A Social Semiotic Approach to Contemporary Communication: Exploring Contemporary Methods of Communication
Tags: theoritical-frameworks, social-semiotics, media-studies, education
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