To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself.
Let the great world spin for ever down the ringing grooves of change.
When I want a long ball, I spin my hips faster.
I'll bike up the mountain, or I'll do Pilates or spin.
The political spin in Washington is revolting, just revolting. It's a callous political game.
