Books with the subject: Advertising Brand Name Products

Up to 20 books are listed, in descending order of popularity

Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

edited by Merry Baskin and Mark Earls

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Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout, Steve Rivkin

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The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs)

Robert Heath

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Advertising and Promotion: Communicating Brands

Chris Hackley

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