It's all about competitiveness: are you making the products that people really do want and value, and are you making it more efficiently and using less resources and less time than the competition?
I'm more convinced than when I accepted this job that we can create a viable Ford Motor Co. that makes cars and trucks that people really do prefer. And we can make them using minimum resources and minimum time and be competitive with our competition.
We want people to still have choices - Ford cars and trucks, whatever works for their lifestyle.
I really like working with talented people to do something for a lot of people around our world.
Where you really get in trouble is if the market is dropping and the economy's slowing down and you don't take action.
Ford is committed to building a sustainable future for the benefit of all Americans, and we believe Ford is on the right path to achieve this vision.