The ideal time period to get an investment is when you've already proved your concept and know what you're doing, and it's about adding water to the seeds.
From an early age, my initiative took many forms - teaching myself magic so I could do magic shows, buying wholesale goods and then selling them to other kids, learning many languages.
I believe that everyone in a company should pitch in to foster a culture of ownership and respect. At KIND, this belief translates to everyone being in the trenches - from team members just starting out to executives who have been with the company for years.
We try to think with 'and' rather than 'or.' It doesn't have to be healthy or tasty. It can be healthy and tasty. It can be wholesome and convenient.
Tasting failure, even when you truly believe in a project, is a critical part of the growth process.
Like many start-up stories, mine has been rocky.
