We took Big Pun, a 700-lb Spanish guy, one of the greatest rappers ever, and made him a sex symbol. Women would wait on line to kiss him.
I collaborate with Tidal because they're for the artists - the up and coming artists and the O.G.s in the game. It's like a home, the only place we have for the artists to find support.
I love the quality of TIDAL. I appreciate what they're trying to do and what they're trying to accomplish.
It feels like Gangstarr is the purest group in hip-hop. They was shooting videos on the beach in the winter when the water was ice. Razor-blade music.
Pun was just a natural-born genius with music, and he basically taught me so many tricks on how to make better music, even though I was the one that discovered him. He was so far advanced than me; he taught me a lot.
Culturally, the arts of Puerto Rico is really unmatched by any other island.