I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before.
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
'Mad Men' is nothing more than the fulfillment of every possible stereotype of the early 1960s bundled up nicely to convince consumers that the sort of morally repugnant behavior exhibited by its characters - with one-night-stands and excessive consumption of Cutty Sark and Lucky Strikes - is glamorous and 'vintage.'
The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
