My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
There is beauty when something works and it works intuitively.
It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption.
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Manufactured objects testify to who made them; they describe values.
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.
