Amsterdam lives and breathes creativity. One moment you walk into a building from the 17th century, and the next you find yourself in a hub of creative start-up companies.
Great design is so many things all at the same time. It is emotional, functional, and responsive. It creates an unwritten dialogue, a connection, between itself and those who experience it. It is open to interpretation yet created for a specific purpose. It creates meaning and value.
We are buying stuff we know we don't need, and that is a problem we should face in design. It starts with creating an object that transports through time a valuable idea: that it can live forever.
Some people have a concept of design: that it should be without the maker. I have been educated in this way, the traditional way. But I am not naive. I know that we make my things, and that people want them. I am signing them - and I am winking at them.
I want to create a world with objects and surroundings that are human, more romantic, and less sterile.
People like their handbag more than their sofa, and I hate it.
