Baking can be done with a few simple ingredients, so it's about simplicity and nostalgia - people are reminded of their childhood.
I get a lot of Tweets from fans of 'The Great British Bake Off' asking me questions about different recipes or baking techniques, and I do enjoying getting back to people whenever I can. But as soon as I get home, I always make a point of turning my phone off, as I think it is really important to be able to unwind at the end of the day.
Get digital scales because, for baking, balance scales just aren't accurate enough: it's all in the weighing up.
New Year's resolutions generally don't work for me. Or I don't work for them. I make them, like everyone else, but I can't think of one I have stuck to for more than 24 hours.
I want to pass on my secrets to people who are going to say, 'I have realised that I love baking, and now I'm going to make my bread and sell it at the local farmers' market,' or who might say, 'I am going to use the local Post Office in our village to sell my cakes.' I want to give them that little bit of fire.
Everyone has a favourite cake, pastry, pudding or pie from when they were kids.