The study looks at the Japanese student market and aims to better understand it by concentrating on age and gender insights of the market to ascertain trends, awareness and key features that will allow marketers to appreciate and reach out to these customers
Yuriko a Japanese student who left Japan in search of a dream, new skills, improved English and a new qualification to start a new career. The documentary was recorded over four years in Australia and Japan, it provides a holistic cultural profile of the journey of a Japanese international student
Education marketers have to begin to communicate with many new cultures and to quickly understand what they like, dislike and how to entice them to enrol and study with their institution, against a backdrop of formidable new competition
At his funeral the priest's words applied signally to him: 'The Christian Brothers are a body of men who live without luxury, labour without emolument, and die without notice, that they might stamp God's image on the soul of youth. That surely is a splendid vocation.