What makes this study different is that it studies Japanese cross-cultural adaptation by focusing on student success rather than student difficulties.
Baby Boomers represent the largest and wealthiest market consumer segment in the Japanese economy
The generational change that is now occurring now in Japan will transform the employment market, education requirements, job skills and lifestyles of the next generation
Japan is a country that influences, inspires and motivates a range of other Asian cultures and countries
Japanese students, like local students, want a course that will provide them with real skills that are accepted in the workplace and that can allow them to make money and build a career. No surprises here.
Education marketers have to begin to communicate with many new cultures and to quickly understand what they like, dislike and how to entice them to enrol and study with their institution, against a backdrop of formidable new competition
Studying overseas as an international student in a foreign country is a very challenging undertaking. How Japanese students adapt to a new country plays an important role in their study and their ultimate success.
Modernity is a qualitative, not a chronological, category.