Are the people you are listening to experts in selling or experts in their given fields or both? Many can sell their services with a greater expertise than the expertise they have in the services they are selling. Watch out, look out and dig deeper.
In my talks, I share the branding approach focused on the strategy, the content and the connection over just the look and the feel. It is the content that makes the connection and continues to keep people connected.
If I have to justify or prove my friendship to you by liking or sharing a post, then we are not friends. People I call friends, don't use passive-aggressive approaches with their friends to bump up their likes, shares or connections online.
Are you selling with soul or do you come off like you are selling your soul? If people only see you selling your expertise all the time, without experiencing elements of you sharing the expertise and knowledge you have, then what reason are you giving them to trust you or buy?Β
Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors.
The way many aspiring entrepreneurs eat up motivation without information or direction is a root cause of so many failures today. They are ready to spend a fortune to be inspired to do the work, but won't spend a penny on learning what work needs to be done and how to do it.
All the drive in the world is worthless if you are driving yourself off a cliff. Match the motivation, determination and drive with education, organization, and implementation to cross the finish line.
The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.
Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content