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Books with the subject: Consumer Behavior
Up to 20 books are listed, in descending order of popularity
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H Thaler
,
Cass R Sunstein
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Don't Get Too Comfortable
David Rakoff
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Why We Buy: The Science of Shopping
Paco Underhill
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Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert Cialdini Ph D
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Hooked: How to Build Habit-Forming Products
Nir Eyal
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The Overspent American: Why We Want What We Don't Need
Juliet B Schor
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Buyology: How Everything We Believe about Why We Buy Is Wrong
Martin Lindstrom
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Wash This Blood Clean from My Hand (Chief Inspector Adamsberg Mysteries)
Fred Vargas
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Clotaire Rapaille
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Contagious
Jonah Berger
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Cheap: The High Cost of Discount Culture
Ellen Ruppel Shell
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Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave
Adam Alter
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Bonfire of the Brands: How I Learnt to Live Without Labels
Neil Boorman
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Actionable Gamification - Beyond Points, Badges, and Leaderboards
Yu-kai Chou
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The Call of the Mall: A Walking Tour Through the Shopping Mall
Paco Underhill
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Nudge: Improving decisions about health, wealth and happiness
Thaler and Sunstein
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The Contrarian's Guide to Leadership (J-B Warren Bennis Series)
Steven B Sample
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Bryan Eisenberg
,
Jeffrey Eisenberg
,
Lisa T Davis
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Branded
Alissa Quart
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