Books with the subject: Consumer Behavior

Up to 20 books are listed, in descending order of popularity

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

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Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H Thaler, Cass R Sunstein

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Don't Get Too Comfortable

David Rakoff

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Why We Buy: The Science of Shopping

Paco Underhill

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini Ph D

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Hooked: How to Build Habit-Forming Products

Nir Eyal

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The Overspent American: Why We Want What We Don't Need

Juliet B Schor

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Buyology: How Everything We Believe about Why We Buy Is Wrong

Martin Lindstrom

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Wash This Blood Clean from My Hand (Chief Inspector Adamsberg Mysteries)

Fred Vargas

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

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Contagious

Jonah Berger

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Cheap: The High Cost of Discount Culture

Ellen Ruppel Shell

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Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

Adam Alter

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Bonfire of the Brands: How I Learnt to Live Without Labels

Neil Boorman

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Actionable Gamification - Beyond Points, Badges, and Leaderboards

Yu-kai Chou

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The Call of the Mall: A Walking Tour Through the Shopping Mall

Paco Underhill

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Nudge: Improving decisions about health, wealth and happiness

Thaler and Sunstein

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The Contrarian's Guide to Leadership (J-B Warren Bennis Series)

Steven B Sample

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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Bryan Eisenberg, Jeffrey Eisenberg, Lisa T Davis

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Branded

Alissa Quart

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