Develop the habit of letting small bad things happen. If you don't, you'll never find time for the life-changing big things.
I was an All-American in wrestling in high school, was National Champion in Chinese kickboxing in 1999 and have spent a lot of time around professional athletes, which includes my eight-plus years as CEO of a sports nutrition company.
After decades of hauling telescopes around in the back of vans and going up to high altitude locations and so forth, I did finally build an observatory, here on Sonoma mountain.
I view my job more almost as a field biologist or anthropologist, where I'm collecting practices. I'm collecting techniques.
I discourage passive skepticism, which is the armchair variety where people sit back and criticize without ever subjecting their theories or themselves to real field testing.
You don't have to travel, but I find extended travel to be a helpful tool for reexamining yourself and the constraints you've artificially placed on your life. It's easy to believe everything has to be done one way if you're always in one place around the same people.
I'm not averse to making a lot of money. But where does that end? I hang out with people with hundreds of millions of dollars. Is that the standard by which I should measure myself? Where does that take you if you're in my business? I think it takes you to pretty dark, corrupt places.
If you do something as simple as 15-minute ice baths three days a week, and you time those baths properly, you can significantly multiply your fat loss.
The problem with New Year's resolutions - and resolutions to 'get in better shape' in general, which are very amorphous - is that people try to adopt too many behavioral changes at once. It doesn't work. I don't care if you're a world-class CEO - you'll quit.
The truth is that since the first book, I have wanted to emulate Benjamin Franklin and put together a healthy, wealthy and wise trilogy and so healthy was 'The 4-Hour Body,' wealthy was 'The 4-Hour Workweek' and then wise is 'The 4-Hour Chef.'
To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.
Everyone is going to binge on a diet, for instance, so plan for it, schedule it, and contain the damage.
The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.
I like work/life separation, not work/life balance. What I mean by that is, if I'm on, I want to be on and maximally productive. If I'm off, I don't want to think about work. When people strive for work/life balance, they end up blending them. That's how you end up checking email all day Saturday.
The least-crowded channel for meeting high profile bloggers is in person. Email is the most difficult, the most crowded... I'm a top 1,000 blogger, not a top 100 blogger, and I get hundreds of pitches by email every week. Most of them I don't even see because my assistant declines them.
The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.
The first thing I would do for anyone who's trying to lose body fat, for instance, would be to remove foods from the house that he or she would consume during lapses of self-control.
The more books there are on shelves, the more will be sold. Once you get to the level of The Secret and have 40-100 copies in many stores, managers have almost no choice but to put them in prime real estate like front-of-store, end caps, or front window.
When you elevate the heels more so than you elevate the sole of the foot, you trigger a cascade of compensations in the knees and hips that cause tight hip flexors, and then those hip flexors cause lower-back pain.
I'm very familiar with how people can confuse correlation with causation.
